The Writing Barn: Writing for the Biggest Audience Ever: Gen Z (8-20 year olds)
February 4 @ 6:30 pm - 9:00 pm
Jan Bozarth is a specialist in GenZ girls. She has written and created games, music, books and plays for this market. But Traditional Publishing is not delineated for this group. What to do? Thirty Percent of the world’s population will be between the ages of 8 and 20 in 2020. Think about it. If you are writing for Middle Grade or YA, you should get to know them. They are 100% digital natives. They love their parents and the environment. They are gender fluid and value a true representation of diverse lives. Is your writing going to stand the test of time with this near future audience? Do your characters represent a broader section of humanity?
Included in this one-session course:
- Demographics/Schmemongraphics—Why you should care.
- How are these kids different than Millennials or former kids’ gens?
- Samples stories, shows, and products for Gen Z—The good, the bad and the dangerous
- Are you ready to co-create with them?
- You are what you write—causes are no longer causes, they are commitments.
- How can you tweak your manuscript for this coming wave of kids—a check-list.
- Vision boards—make one.
- Talking to your audience live—maybe have 2-3 kids in age range present?
- Social Media is your friend—show chart of most popular social sites by age.
- Transparency/Authenticity/Heart—These are non-negotiable!
About Jan Bozarth….I have been creating songs, stories, games and products for children, girls, and families for my entire career. My most recent creation is The Fairy Godmother Academy six book series & media franchise for girls, RandomHouse/Yearling. My professional life has been dedicated to nurturing the creative gifts of children, girls, women, and anyone who needs a little inspiration. I am a published songwriter and the creator of the Tribes Music Program for at-risk youth, funded by the Texas Commission on the Arts and The Kellogg Foundation. I have won numerous awards for positive programming for children and girls (Let’s Talk About Me, Barbie Gotta Groove). I have been a speaker at Carnegie Mellon University-Entertainment Technology Center, SXSW, Flow, ComicCon, FairyCon, Random House Publisher’s Conference, Frankfurt Book Festival, Texas Book Festival, Dallas Museum of Art and more. I studied the Values and Lifestyle programming at Stanford Research Institute applying Psychographics to the entertainment industry and was an early developer for Microsoft’s new platform for music and gaming. While Executive VP of Creative of Girl Games, the first girls’ gaming company, the company received a National Science Foundation grant to study how girls use technology. I have worked with new technologies in film, music, games and toys for 30 years. Most recently, I served as a Disney Imagineer on a team designing for future technology toys and Deep Sky for application of deep learning and artificial intelligence in entertainment properties. I am platform agnostic and story-centric.